AKQA has today launched The Snow Fox  – the world’s first children’s story book powered by their words.

As the child reads, the Christmas story animates and comes to life word by word. 

Using the latest SiriKit to turn voice into a reading gesture - a mobile first - The Snow Fox shows even the youngest kids the power of their own words.

The tech is designed to get children excited by reading at a time when reading enjoyment among children is at its lowest ever.

At the end of The Snow Fox, children can create a short memento of their narration to share with family and friends. 

The Snow Fox is available on iOS and can be downloaded free from the App Store.