The Blue Paradox - 15th - 27th September


The Blue Paradox

A unique immersive experience on the ocean plastic crisis, open for just 13 days

15th-27th September 2021, open from 11am to 7pm each day

, Exhibition London, Ariel Way, W12 7SL

The ocean. Earth’s largest ecosystem, covering 71% of our planet’s surface and home to some of the world’s most fascinating species.

A material that has led to huge advancements in modern life and helped reduce our reliance on natural resources.

Yet, plastic pollution is one of the most pervasive issues facing our ocean ecosystems and planet today as more than 8 million tonnes of plastic are estimated to pollute our oceans every year.

How do we tackle this paradox?

For just 13 days, The Blue Paradox will provide an immersive and educational experience brought to you by SC Johnson in partnership with Conservation International.

With 360-degree digital projections, the exhibition invites you to walk beneath the ocean’s surface to better understand the ocean plastics crisis and learn how you can make a difference. For every visitor, a donation will be made to Conservation International to help protect 1 square kilometre of ocean.

The Blue Paradox is free to attend and open to everyone. To learn more and book your ticket today, click here.

COVID-19 safety measures will be in place throughout the experience. Read more at



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